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Today’s Blog Entry, Presented By (Your Logo Here)

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Hello, and welcome back to my thoughts and musings.  Today, I want to head back to Disneyland, and to also speak directly to my upset friends.

On September 25, 2013 the Market House reopened on Main Street USA at Disneyland Park following a long refurbishment.  The neighboring Disneyana store was shuttered, merchandise moved to a new location inside the Bank of America building near the east main gate, and the Market House expanded.

The purpose of the expansion is what has so many of my Disney friends up in arms.  Starbucks Coffee is now available inside Disneyland.


Looking at the photos I can find on the internet, it appears the signage for Starbucks is low key, yet obvious.  But logos, and corporations, exist throughout the park.  It just so happens they are a bit more hidden, or have been in place for so long it doesn’t seem to phase anyone.

The common argument against Starbucks being on Main Street is that Starbucks did not exist at the turn of the century, which is what Main Street is supposed to model.


And I suppose they had McDonald’s all over the wild wild west.


Or ice cold Pepsi.  And since I’m mentioning Pepsi, let’s remember


My point is, corporate sponsorship is all over Disneyland park.  And the Disney empire for that matter.  It always has been, and it always will be.  If it wasn’t for Richfield, and later Chevron, there would be no Autopia.  Without Chicken of the Sea there would have been no Pirate Ship Restaurant (we’ll come back to this at a later date).  And let’s not forget the overwhelming beverage of choice:


Yup, the Dole Whip.  That juice doesn’t com from Tropicana, after all.

I understand, the Market House is a Disneyland staple.  An opening day classic.  The good news, the traditions have not been lost in the rebranding of the eatery.  The party line telephone is still there.  So is the checkerboard and game pieces.  In other words, it’s okay.  The world isn’t going to end.  If anything, parents just got happier.

The Starbucks invasion does not stop or end here, by the way,  Its been available in Disney California Adventure since the Carsland expansion in 2012, and there are two other locations being built currently in Downtown Disney for those (read: me) who cannot wait to get into the park for their morning pick-me-up.  Starbucks is also available at Walt Disney World on Main Street in the Magic Kingdom and in Epcot.  And Disney World is still standing.

My friends, calm down, and come off the ledge.  Disneyland is always going to change.  People will not always like the change (Court of Angels, anyone?).  Let it happen, slow down, accept its happening, enjoy your $3.09 venti drip, and enjoy the rest of your day at Disneyland.


I thank you for taking the time to read this today. I ask you would please leave comments.  You may contact me directly on Twitter @Quest4VaultDisn, and you may also subscribe to be alerted by email when new postings are published. Quest for Vault Disney is now on Facebook. Please visit Have a great rest of your day. See ya real soon…



  1. Tracy says:

    I remember when the rides were all sponsored. Many still are. This doesn’t bother me too much. They have had some bad coffee in recent history.

  2. Yes, as long as they do it well, and they usually have done sponsorships in a good way, I think it can actually add to rather than detract from the experience of visiting a Disney Theme park to have outside vendors in the park.

  3. Jo Linda Hanline says:

    My thoughts exactly and I could agree more with your reasoning.

  4. […] Being thirsty, and also being curious of the work  inside Main Street’s Market House since the Starbucks took over. As I expected, the building still has a great turn of the century feel to it, and the Starbucks logo is not displayed on every corner of the building. On the cups, yes but not the building itself. In my mind, another perfect blend of Disney and corporate sponsorship. […]

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